5 Best Website Builders For Small Business
Looking for the best website builder for small business? For small businesses on tight budgets, hiring a web designer or developer to build a website can be one expense too much. That’s why website builder software is so important.
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How to Choose the Best Website Builder for Your Business
The best tool for one business won’t necessarily be the best for everyone. It all depends on your needs when building a website.
So, how do you know which is the best small business website builder for you?
Here are a few of the most important factors to look for:
Affordability: One of the most important factors for small business owners is the price. You need a website builder that’s affordable now, and will still be affordable when your business grows. Think about how your site will evolve as your business grows. Ideally, you should be able to scale up easily when you need to.
Ease of use: You’ll also need your website builder to be easy to use and learn, with a wide range of templates for all situations. You should have a hassle-free way to add:
- The basic website pages you need, such as the home page, about page, services page, and contact page
- More complex features like image galleries and video content
- Other website elements that some businesses need or want, like a blog, a booking or reservation system, membership features, or an online store
Search engine friendliness: You’ll also want a website builder that’s search engine-friendly, so your site content appears in search results for your target keywords and helps to attract your target customers.
With these features in mind, we’ve narrowed down our choices for the best website builder for small business.
There’s a reason why a third of the web runs on WordPress and it’s the world’s most popular content management system (CMS). That’s because it’s flexible, scalable and easy to use. We don’t want to jump ahead here, but WordPress is pretty much the best free website builder for small business.
Just so you know, there are actually two versions of WordPress (learn more about the difference between WordPress.org vs WordPress.com here). We recommend the self-hosted version (WordPress.org) as your small business website builder because it’s even more flexible than the other version.
WordPress is open-source and completely free, so it’s available on most web hosting platforms. For example, Bluehost, an official WordPress partner, has a one-click install.
Designing your site is easy, with thousands of pre-made WordPress themes that cover every business niche you can imagine.
For those who prefer more control, you can integrate WordPress drag and drop page builders. Two of our recommendations are Elementor, a fast, responsive website builder, available at $49 for a single site, and Beaver Builder (shown below), a live page builder which costs $99 for use on unlimited sites.
WordPress has tens of thousands of plugins to give your website additional functionality. For example, with the right plugin you can add:
- customizable web forms
- eCommerce store
- online courses
- event calendars
- and more
In fact, you can create almost any kind of site with WordPress, whether simple or complex.
Dozens of big-name brands use WordPress, including TechCrunch, The New Yorker, BBC America, and many more.
So WordPress is a great platform for your small business website, both when you first launch your business, and as it grows.
When it comes to growing your website traffic, WordPress makes it easy because it’s search engine-friendly by design. You can also use plugins like Yoast SEO to ensure your content is optimized to show up in search results.
WordPress integrates with virtually every online platform or tool you might want to use, giving you unlimited flexibility to create websites of all kinds, from content-rich blogs to eCommerce websites with thousands of products. You can even design a custom “coming soon” page using the SeedProd plugin to build your audience before your site even goes live.
Another big benefit of using WordPress is its popularity. Because so many people use WordPress, there’s a huge community and plenty of resources out there if you get stuck and need help when building your website.
Check out our top picks for WordPress eCommerce plugins to build your best business.
Once WordPress is installed, you’re in charge of maintaining your website. That includes backing up your site, keeping themes and plugins up to date, and updating WordPress itself when needed. Some of this has to be done manually, which means another addition to your to-do list.
One way to solve this is by using managed WordPress hosting, which means someone else looks after the technical aspects of running your site, leaving you free to concentrate on running your business.
It’s hard to believe that one of the best website builders for small business is free, but that’s exactly what WordPress is.
While WordPress software itself is free, you’ll need somewhere to install it. That means getting your own domain name and hosting. Domains (such as www.example.com) cost about $14.99 per year and shared hosting costs around $7.99 per month.
But with our recommended host Bluehost, you can get started for just $2.75/month and even get a free domain.
Get started with WordPress on Bluehost
Constant Contact is not only one of the best email service providers, but they also offer a small business website builder that’s very easy to use.
Their website builder software uses artificial intelligence to quickly create a beautiful custom website based on your Facebook Business Page. All you need to do is enter your Facebook business page URL, and their AI tool will generate your website content for you in an instant. From there, you can customize the design and text as you like.
Don’t have a Facebook business page? No worries, just enter your business niche or industry, and Constant Contact will recommend the best images and content to help get you started. You can also use their drag and drop website builder to create your own custom design and write your own website content from scratch.
Bottom line, Constant Contact is the best website builder if you want to create a simple business website in minutes.
Constant Contact makes it easy for anyone to build a mobile-friendly and professional-looking website in just a few minutes, even if you’re not technically inclined. With the drag and drop builder, you can completely customize the look of your site, no code needed. The website builder is also integrated with Unsplash so you get free access to thousands of images. Or, you can upload your own images for a more unique look.
Constant Contact websites will also load quickly thanks to their super-fast content delivery network (CDN). This, in turn, will help your SEO and can boost your search engine rankings, generating more traffic for your website.
Your site will also be extra secure thanks to a free SSL certificate that keeps your customers’ data safe from hackers.
Constant Contact is well known for its customer support. They’re ready to help you 24/7 by phone, email, or live chat.
Best of all, you can get started with Constant Contact’s website builder for free.
The Constant Contact website builder does offer a generous free plan that even includes an online store and 24/7 support. But if you want access to more advanced features like a custom domain name or advanced analytics, you’ll need to upgrade to a paid plan which starts at $10 per month.
Since their website building tool is newer than WordPress, there aren’t any third-party extensions you can install on your website to add new features. So, if you need more advanced features, or think you might want to add them later on, then WordPress is probably the better choice for you.
You can use Constant Contact’s free website builder to create and publish your website for free. The free plan even includes an online store with up to 3 products. If you want to sell more products or unlock more advanced features, the paid pricing plans start at $10 per month.
Wix is a well-known brand in the website builder product type. They’ve been around for quite a while (since 2006!), and they offer a very simple and straightforward website builder.
Wix has more than 500 templates available for you to use. All you need to do is pick the one you like and replace the pre-populated content with your own. And, the templates are easy to customize.
Wix doesn’t have the same advanced customization features of most of the choices above. However, you can replace the text and images to customize the templates for your site.
There are a couple of issues with Wix to consider.
First, once you’ve selected a template, it’s hard to change it. With so many templates available, this may cause some headaches for business owners who find that they have to add their content over and over again just because they want a different look to their site.
Also, if you do end up moving your site away from Wix, it can be quite complicated to make it happen.
This can be a deal-breaker if your site grows and you want to add more features later on.
Really, Wix is best for hobby or personal websites and not a great choice for small businesses.
Wix monthly plans start at $11 for the Combo Plan, $14 for the Unlimited Plan, and $29 for the VIP Plan. Business Plans are available at $20, $25, and $35 per month.
Weebly is often listed among the best free website builder software. It’s true; it’s hard to argue with the price tag, but as with most things, you get what you pay for.
Weebly’s fully hosted, so you won’t get bogged down in the technical details of running your site.
You can create your Weebly site with its drag and drop builder, choosing from dozens of mobile-responsive templates with modern designs.
Weebly offers features to make your site search engine friendly. Weebly includes some lead generation features, though these are limited in the free version. Site storage is restricted to 500MB in the free version, which means if your website files take up more than that amount, you’ll need to upgrade.
Upgrading lets you use Weebly with your own domain, which is a must for the professional reputation of any small business. Domains are available free with the upgrade, along with a $100 credit to promote your business with Google Ads.
With different plans, you also get access to site analytics, site search, HD audio and video, and the ability to run a membership site.
Weebly also has a number of plans designed for businesses with online stores, though these aren’t free. Depending on the plan you choose, you can benefit from:
- The ability to sell digital goods
- Reduced transaction fees
- The ability to offer coupons and gift cards
- Abandoned cart emails
- Additional shipping functionality
While Weebly’s often included among the best free website builders for small business, it’s probably more accurate to call it freemium. That’s because you have to pay if you want your own domain and more extensive site options. Small businesses running eCommerce stores will also have to pay.
Not everyone finds Weebly’s drag and drop builder easy to use, either. And under the hood, there’s some unnecessary code, which can hurt your SEO.
Finally, the main disadvantage of using Weebly is that you get locked into their platform. If you want to change website platforms later, you’ll find it difficult to move without having to recreate your entire site from scratch.
Weebly’s pricing for a regular website starts at $0 and ranges up to $25 per month. Its eCommerce pricing is between $8 and $38 per month.
If you’re looking for an eCommerce website builder, then BigCommerce is a great choice. That’s because it’s specifically designed to help businesses handle online sales. The BigCommerce platform powers Ben & Jerry’s, Skullcandy, CamelBak, and other famous online stores.
BigCommerce is a great way to launch an eCommerce store and start making money, without having to worry about the technical aspects of managing it. Their Essentials plan includes everything you need to build, run, and scale an online store, without having to know any code.
Even absolute beginners find it easy to create their first online store with their stunning templates, so you can have a professional-looking eCommerce store up in minutes. They offer more than 80 designs for all different industries, and all of them are fully responsive and look good on mobile devices.
Not only that, but you can easily customize your store with BigCommerce apps. They allow you to unlock more advanced features to grow your online stores, like shipping and inventory solutions, built-in customer reviews, email marketing automation tools, and much more.
Since you’re handling financial transactions, you have the added benefit of built-in security features to keep your customer data safe. BigCommerce has 99.99% uptime, which means you won’t lose customers to glitches that bring your site down. They also have protection from hackers and DDoS attacks, which are becoming more and more common even for smaller websites.
BigCommerce integrates with Google Shopping so you can bring new customers to your store through Google.
To help you get started, they also offer educational video courses and 24/7 live support via phone, chat, and email. They answer all calls in under 2 minutes, so you won’t waste your time waiting around on hold.
For some small businesses, the biggest disadvantage of BigCommerce is that it isn’t free.
You need to upgrade to more expensive plans to get:
- Google customer reviews
- Abandoned cart recovery features
- Stored credit cards
- Advanced product search and filtering
BigCommerce has a 15-day free trial. The Standard plan starts at $29.95 per month.