5 Best “Email Marketing” tools for Small Business (2020)
Choosing the right email marketing service that fits your needs is important for your business. Just because an email marketing company is popular doesn’t always mean that it’s the best solution for your needs. It’s easy to get overwhelmed with different choices since there are dozens of email marketing solutions on the market. That’s why we’re going to break it all down for you!
Best Email Marketing Services:
- Hubspot Email Marketing Software
- Constant Contact Email Marketing
HubSpot’s free email marketing software is easy to use, has an extremely high deliverability rate, plus all the bells and whistles you’d expect to see within an ESP.
HubSpot Email Marketing Software Features
When creating an email, you can pick from one of many drag-and-drop email templates, or you can craft a custom template tailored to your brand. Once you’ve got your template, incorporating content is simple and intuitive.
You can also personalize and preview your emails for different recipients based on device type, country, or list inclusion — or use a simple personalization token to ensure that each email includes content that’s specific to each recipient.
When it comes time to send an email, using the smart send feature will ensure recipients receive your messages at an ideal time. Additionally, you can run A/B tests to compare different versions of an email to understand which one resonates the most with your audience. You also won’t have to worry about deliverability — HubSpot maintains a 99% deliverability rate across the network for all marketing email sends.
Outside of the email marketing functionality, HubSpot offers a wide range of reports on your email’s performance, letting you judge what’s resonating with your audience so you can optimize your strategy accordingly.
For instance, you can report on something as broad as your overall email performance in Q1 or you get granular and see how one particular lead is interacting with your emails.
Lastly, HubSpot’s automation platform makes it easy to scale your email marketing strategy, which will help you quickly turn leads into loyal customers.
HubSpot Email Marketing Software Price
Hubspot’s Email Marketing Software (and CRM for small to enterprise companies, for that matter) is free forever. However, if you need enhanced capabilities, it may be worth paying for one of the upgraded Marketing Hub plans.
Constant Contact is a popular email marketing service that works well for many industries.
Constant Contact Features
The service comes with over 100 email templates that you can either use as-is or customize. Once your email looks good, you can easily schedule it to send to your contacts at any time you choose.
In addition to drip email campaigns, you can also have emails go out at a regular cadence to celebrate specific events — for example, you could have a regular email go out on each customer’s birthday.
Once an email contact list is uploaded, bounces and unsubscribes are automatically updated for you. Constant Contact also has “Plus” features that allow you to execute specific types of campaigns such as coupon offers, donation collections, or surveys.
Constant Contact Price
Constant Contact has two plans depending on the features you need that start at $20 and $45 per month. The price differentiation is related to your number of contacts. They offer a free trial so you can experiment with the service prior to committing to it.
GetResponse is a marketing automation service that’s available in over 20 languages.
On top of email marketing and automation, GetResponse also offers a CRM, landing pages, and a complete webinar solution.
The service offers over 500 templates to help you get started with email marketing and integrates with Shutterstock, giving you access to a creative library at your fingertips. Also, their drip campaign tool is managed through a calendar interface, allowing you to see exactly when you will be reaching out to your leads.
There are four GetResponse plans that you can choose from ranging in price from $15 to $99 per month (plus a customized enterprise-level option that requires you to reach out for a quote). Pricing varies based on your list size and you can pay monthly or annually. Each plan offers a free trial to you can test out the service before investing.
By adding a CRM to their functionality, ActiveCampaign can help surface the right leads to your sales team using features like lead scoring. The service also allows you to share dynamic content in your emails — this allows you to provide different experiences to your contacts based on the way you segment them.
ActiveCampaign has four plans which you can choose to pay for monthly or annually. Their plans vary based on the number of contacts you have and range in price from $15 to $279. You can experiment with the service before buying it with a free trial, as well.
Aweber is an email platform built specifically for small businesses and entrepreneurs.
The goal of AWeber is to make it simple for those who are just getting started with email marketing to segment their contacts, design a professional email, and start nurturing leads. Customers have praised AWeber for its deliverability — AWeber’s deliverability team monitors their servers around the clock to ensure your campaign consistently reaches the’ inboxes of your recipients.
AWeber offers a total of six plans that vary in price and features based on your number of subscribers. Unless you’re looking to go with the top plan, pricing ranges between $19 and $149 per month. You can also choose to pay on a quarterly or annual cycle if that’s preferred over monthly billing.